Portfolio

Screen Shot 2016-08-08 at 6.07.36 PMA brief overview of work in:

  • Public Speaking/Communication
  • Integrated Marketing Communications
  • Innovation
  • Projects
  • Competition
  • Blogs I Manage/Write For

See LinkedIn Profile

Public Speaking: Communication

Social Media Debate: Is it worth the time and effort for entrepreneurs?

Presentations

Simple Presentation: nonscents-1mc-charlotte

Competition Pitch Presentation (one day to create) teal-presentation

Detailed Presentation: 1mc-presentation-nonscents

*Other examples upon request.

Integrated Marketing Communications

Project: Old Ball Cap Co.

Role: IMC & Brand Development Consultation – T-Shirt Retail Company

Description: Providing a complete integrated marketing communications plan, along with a brand consultation, for local woman looking to start her own t-shirt company. 

Rebranding – ‘Carolina Renegade’

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Local         love-heart-tee-shirt-cartoon-38059495                 Comfort            love-heart-tee-shirt-cartoon-38059495            Community

Audience – The target audience for this campaign consists of men and women with strong Southern values, who embody a healthy, active, lifestyle. These individuals are usually athletic, outdoorsy, and patriotic while also valuing the ideals of community service and supporting a cause.

CarolinaRenegade_WebDraft
Website Mockup

CarolinaRenegade-SocialCarolinaRenegade-InstagramCampaign

Paid Advertising – Print and online ads in local papers (Burlington Times, The Pendulum, etc.) will be published once a month for a minimum of three consecutive months prior to Carolina Renegade’s Launch in order to gain name recognition and educate the public about the company’s story. Each advertisement will focus on a different area of the brand message.

Made in the USA   love-heart-tee-shirt-cartoon-38059495   Values the Outdoor Lifestyle    love-heart-tee-shirt-cartoon-38059495   Connection to a Cause

Innovation

Project: Non-Scents Flowers

Role: Co-Founder & Chief Storyteller

Activities: Photography, PowerPoint (Presentations), Photo Editing, Oversee Web Design, Facebook Advertisements, Email Marketing – Constant Contact

Results: 32% email open rate (14% above average), increased sales to breakeven in 2014, average Facebook Ad results at approximately 513 actions, 24,000 person reach, <$0.21 CPC spending, on average, $80.00 (at $5.00/day).

Description: Using fair trade and sustainably made papers to create paper flower bouquets with custom messages for people who cannot receive live flowers; especially those in oncology, transplant, and intensive care hospital units.

*See above section for presentation.

Screen Shot 2016-08-01 at 3.38.45 PMScreen Shot 2016-08-01 at 3.39.03 PM

Ad & Image Examples:

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MOM-2016

NonScents-AdSamples
4 Sample Ads/Ad Images by Non-Scents

Continued Innovation:

Project: Bea-Dee Bags

Description: Non-Scents co-founder & employee saw a need for fashionable handbags designed for individuals in need of walking assistance devices such as walkers and wheel chairs.

Bea-Dee Bags Banner

Projects

Project: Bernadette Keefe, MD

Role: Website Development & Publication Editing

Activities: WordPress website development, Photography, Image editing, Article Editing

Results: Global audience reach.

Description: Create professional website for global healthcare social media influencer, and former UNC Chapel Hill Radiology Professor, Bernadette Keefe, and ensure all published materials are polished and fully edited.

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See more: https://bernadettekeefemd.com/

Competition

Project: TEAL – The Ever After Lady

Role: Lead Team Member in 48-hour Startup Event to Launch this business

Description: Worked alongside other team members to create MVP for this company and pitched final product with company founder to panel of investors.

Results: Received funding, free services for the company, and first place honors at the event.

*Presentation available upon request.

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Blogs I Manage & Write For: Past & Present 

Caracol Silver – Equestrian Inspired Jewelry and Accessories 

Non-Scents Flowers – Handcrafted Paper Flower Bouquets with Custom Messages

Birken Manufacturing – Specialized Aerospace Manufacturing Company 

Delta Homes Group – North Carolina Real Estate