A brief overview of work in:
- Public Speaking/Communication
- Integrated Marketing Communications
- Blogs I Manage/Write For
Public Speaking: Communication
Simple Presentation: nonscents-1mc-charlotte
Competition Pitch Presentation (one day to create) teal-presentation
Detailed Presentation: 1mc-presentation-nonscents
*Other examples upon request.
Integrated Marketing Communications
Project: Old Ball Cap Co.
Role: IMC & Brand Development Consultation – T-Shirt Retail Company
Description: Providing a complete integrated marketing communications plan, along with a brand consultation, for local woman looking to start her own t-shirt company.
Rebranding – ‘Carolina Renegade’
Local Comfort Community
Audience – The target audience for this campaign consists of men and women with strong Southern values, who embody a healthy, active, lifestyle. These individuals are usually athletic, outdoorsy, and patriotic while also valuing the ideals of community service and supporting a cause.
Paid Advertising – Print and online ads in local papers (Burlington Times, The Pendulum, etc.) will be published once a month for a minimum of three consecutive months prior to Carolina Renegade’s Launch in order to gain name recognition and educate the public about the company’s story. Each advertisement will focus on a different area of the brand message.
Made in the USA Values the Outdoor Lifestyle Connection to a Cause
Project: Non-Scents Flowers
Role: Co-Founder & Chief Storyteller
Activities: Photography, PowerPoint (Presentations), Photo Editing, Oversee Web Design, Facebook Advertisements, Email Marketing – Constant Contact
Results: 32% email open rate (14% above average), increased sales to breakeven in 2014, average Facebook Ad results at approximately 513 actions, 24,000 person reach, <$0.21 CPC spending, on average, $80.00 (at $5.00/day).
Description: Using fair trade and sustainably made papers to create paper flower bouquets with custom messages for people who cannot receive live flowers; especially those in oncology, transplant, and intensive care hospital units.
*See above section for presentation.
Ad & Image Examples:
Project: Bea-Dee Bags
Description: Non-Scents co-founder & employee saw a need for fashionable handbags designed for individuals in need of walking assistance devices such as walkers and wheel chairs.
Project: Bernadette Keefe, MD
Role: Website Development & Publication Editing
Activities: WordPress website development, Photography, Image editing, Article Editing
Results: Global audience reach.
Description: Create professional website for global healthcare social media influencer, and former UNC Chapel Hill Radiology Professor, Bernadette Keefe, and ensure all published materials are polished and fully edited.
See more: https://bernadettekeefemd.com/
Project: TEAL – The Ever After Lady
Role: Lead Team Member in 48-hour Startup Event to Launch this business
Description: Worked alongside other team members to create MVP for this company and pitched final product with company founder to panel of investors.
Results: Received funding, free services for the company, and first place honors at the event.
*Presentation available upon request.