When thinking about key elements of stories, events, projects, and marketing campaigns (among other things) there is always a beginning (1), a middle (2), and an end (3).
Category: Marketing Today
Discussions and thoughts on content marketing and branding today.
Global Pandemic Reveals Significance of Human Connection
Our new normal has created a whole new world of opportunity for digital marketing and for organizations to show us where their loyalties lie.
DC Comics Cross Marketing Success
We’ve all had a glimpse of cross marketing in movies when Marvel began to set up, The Avengers. However, DC Comics took a different route by incorporating television and has now paved the way for the DC Extended Universe.
If You Want to Attract a Following, Here’s How to Blog Like a Boss
Guest blogger, Jeannette DiLouie, shares her tips on how to attract a following to your blog.
4 Easy Steps to Your Expert Roundup
Your goal is to share quality content while adding legitimacy to your blog or company website. The expert roundup helps you to achieve this goal and increase readership, likes, share, and so much more.
Getting Started with Blogging and SEO
Telling our stories, and sharing our knowledge, is the easy part. The increasingly difficult piece is formatting our stories and catering to the infamous 'search engine' in order to ensure that our stories are actually told; that people can actually learn from us.
Body Talk
Can you read people? Do you know how individuals are going to react based on their expressions and posture? Many times, the ability to read people, or read a room, often comes from a combination of natural intuition and a general knowledge of the various cultures that make up our global landscape. According to Digital Body… Continue reading Body Talk
The Press Release
Just as you can create an outline for the creative piece of your writing, you can also consider using the following press release outline as a way to guide you through formatting your publications.
Social Media Debate: Worth it, or better left aside?
Today, social media is a platform that none of us can afford to ignore. While it's not going to grow you a magic beanstalk to the golden goose, without social media, you're destined to be left out of the conversation, and forgotten.
So you want to make a website
I will not claim to be an expert on website development, search engine optimization, or anything in between. However, I can share with you what I’ve learned from watching, and listening to, other people along the way. Creating a website, or any online presence, can be a big undertaking depending on your IT knowledge.… Continue reading So you want to make a website
