Our new normal has created a whole new world of opportunity for digital marketing and for organizations to show us where their loyalties lie.
Tag: Branding
What’s In A Brand
According to Marty Neumeier, a brand is not: A Logo A Corporate Culture A Product So what is it? To really answer that question, I suggest picking up a copy of, "The Brand Gap", but for now, I'd like to tackle a piece of that question with a lesson from Marty: To begin building your… Continue reading What’s In A Brand
