Marketing Today

Body Talk

Can you read people? Do you know how individuals are going to react based on their expressions and posture? Many times, the ability to read people, or read a room, often comes from a combination of natural intuition and a general knowledge of the various cultures that make up our global landscape. According to Digital Body… Continue reading Body Talk

Marketing Today

Is there really such a thing as selling?

Sell...it's an ugly word isn't it? I'd like to argue that if we're trying to sell things in today's age, we're going to fail. I think Seth Godin said it best when he spoke about creating a "Tribe" around your brand and your company. Essentially, you don't wan't to "sell" your product or service to… Continue reading Is there really such a thing as selling?