Marketing Today

Is there really such a thing as selling?

Sell...it's an ugly word isn't it? I'd like to argue that if we're trying to sell things in today's age, we're going to fail. I think Seth Godin said it best when he spoke about creating a "Tribe" around your brand and your company. Essentially, you don't wan't to "sell" your product or service to… Continue reading Is there really such a thing as selling?