Marketing Today

Body Talk

Can you read people? Do you know how individuals are going to react based on their expressions and posture? Many times, the ability to read people, or read a room, often comes from a combination of natural intuition and a general knowledge of the various cultures that make up our global landscape. According to Digital Body… Continue reading Body Talk

Business: Startup to IPO, Marketing Today

Social Media Debate: Worth it, or better left aside?

Today, social media is a platform that none of us can afford to ignore. While it's not going to grow you a magic beanstalk to the golden goose, without social media, you're destined to be left out of the conversation, and forgotten.

Business: Startup to IPO, Marketing Today

So you want to make a website

  I will not claim to be an expert on website development, search engine optimization, or anything in between. However, I can share with you what I’ve learned from watching, and listening to, other people along the way. Creating a website, or any online presence, can be a big undertaking depending on your IT knowledge.… Continue reading So you want to make a website

Business: Startup to IPO, Marketing Today

A Resounding “Bottom Line” from Forbes Under 30 Summit

I will be writing a lot about what I learned at the Forbes Under 30 Summit however, here's a start to get you thinking about this new trend called, "authenticity".

Marketing Today

It’s Not About the Crickets – Ecommerce & SEO Revealed

In the words of Marty, “you can’t win with it but you can certainly lose with it”. What he’s saying here is that you can’t get ahead simply by having great ads and awesome social media channels, but you can fall behind if you don’t have these things.

Marketing Today

PR – Public Relations or Process to Retail

What crosses your mind when someone asks you about "PR"? For me, it used to mean, "writing endless amounts of articles and story ideas to send to an endless number of media outlets, to get a minimal number of actual publications". Today however, I am using a new strategy and I wanted to share this… Continue reading PR – Public Relations or Process to Retail

Marketing Today

What’s In A Brand

According to Marty Neumeier, a brand is not: A Logo A Corporate Culture A Product So what is it? To really answer that question, I suggest picking up a copy of, "The Brand Gap", but for now, I'd like to tackle a piece of that question with a lesson from Marty: To begin building your… Continue reading What’s In A Brand