It’s been a while since my last post but I went to a Triangle Ecommerce Meetup on e-commerce and I’ve really wanted to share what I learned with you.
Marty Smith (@curagami & @ScentTrail) was the “keynote” of this event and spoke to the changes he saw in ecommerce. As a successful, “SEO Guy”, I think many of us were hoping for the secret sauce to creating great content for SEO; instead, we got a whole lot more.
“Every moment, you’re either gaining or losing Klout” –Martin (Marty) Smith
This all looped back to the infamous 80/20 rule where 20% of the content controls 80% of what’s happening. It is because of this that people believe tactical marketing is the answer, however, in the words of Marty, “you can’t win with it but you can certainly lose with it”. What he’s saying here is that you can’t get ahead simply by having great ads and awesome social media channels, but you can fall behind if you don’t have these things.
Tip of the Day: Don’t embed YouTube videos!
Always remember that, “content is king”, it’s what makes things worth while to read, watch, and interact with. Now, with social media, it’s easy to post lots of information but it’s so important to remember that social media is a conversation which means you need to follow people back and engage in conversation! You can’t be a placid member of a social network and expect to succeed.
Now, if you struggle with creating content, you don’t have to worry! You can always curate content, which actually is where your voice becomes more valuable.
Marty also gave us a few new ways to think about the things we use every day:
- Smartphone = Game Console
- Google = All about math
You also needs to ask yourself: Why do your customers love you? — you must make sure that your site has a story, uses keywords, and is as good as your pitch.
To end, Marty have us an example of guy who sold crickets online. His greatest SEO issue was that he wrote all about the crickets. However, people buy crickets in order to feed their lizards. SO, moral of the story;
“It’s not about the crickets, it’s about the LIZARD”