Here’s a follow up to my two previous posts:

What’s in a Business Plan

Your Business Plan Hook – The Value Proposition 

In this post we’ll be talking mostly about how to determine the viability of your industry. . .in other words, is your industry sexy.

• Profitability
  1. Think in terms of substitutes, new entrants, buyer power, supplier power — these are all things you will need to
     address so be sure to cover all your bases in your business plan, including other players.
• Large Market
  1. For Venture Capital Firms, you want a minimum of a $1bn industry for them to be interested enough to pursue.
• Risks/Trends
  1. Figure out what the lifestyle trends, economic risks, demographics, regulations, and technology trends are in the space your entering.
• Growing
  1. At what rate is this industry growing?