Marketing Today

Location is Everything


I have to share my Valentine’s Day story for this year and how I discovered that location can make a business happen. Now, maybe my experience was a one time thing, but after some thinking, I’m pretty sure it works all year round as well.

Valentine’s Day also happens to be my grandmother’s birthday and this year she turned 90! Of course, we had to throw her a party and the whole family traveled south to Boca Raton to celebrate with her. In preparation for the celebration, my best friend Stephanie and I decided to get our hair and nails done. Our first stop was the Blow and Go blowout bar where they wash, dry, and style your hair in 30 minutes or less.Screen Shot 2015-02-16 at 5.16.02 PM

We headed to the nail place afterwards and that’s when I realized how brilliant location could be.

Screen Shot 2015-02-16 at 5.15.40 PM

As we walked around the corner, we passed a pet store that had two kittens in the window displayed for adoption. We immediately ran in the door and Stephanie exclaimed,

“It’s Valentine’s Day and two single girls walk into a pet store to look at kittens”!

I began to think, “how many times does this same thing happen for this pet store”? It turns out, the store had already adopted out over half of the litter of kittens that had come in that day. But beyond Valentine’s Day, the store has situated itself between two major places where women spend anywhere from 30-minutes to over 2-hours. Let’s face it, I’m running the risk of being “sexist” however I have vowed to say what’s on my mind; women love small, fluffy animals. Women also love a good mani/pedi, professional blowout, and the added professional makeup station right around the corner. Finally, women love convenience and with a supermarket right there as well, what more could a girl ask for?!?

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